Firefox Bikes collaboration with Swiss Military for co-branded bikes

Firefox Bikes, a leading premium biking company has entered into a collaboration with Swiss Military for a new range of Firefox Swiss Military co-branded bikes.

Firefox Bikes has joined hands with Swiss Military for introducing international standard value for money bike models for youth. With this new association Firefox Bikes aims to expand its range of bikes and reach out to the young and restless biking enthusiasts.

Firefox Swiss Military have co-branded four bike models. Shiv Inder Singh, CEO, Firefox Bikes said, “I believe that our association with Swiss Military will bring the Indian bikers a great new range of bikes made for the rugged mountains.”

“We are planning to launch the new models by mid of financial year 2016-17 within the price range of Rs12,000 to 20,000.  In the first year of launch, we expect to sell around 10,000 bikes. We are targeting youth segment specifically,” he said

Commenting on the partnership, Anuj Sawhney, Managing Director, Swiss Military, said, "There is great synergy when two global brands combine their mutual strengths for a common purpose. This is especially true when both teams in question have a similar perspective of making world-class innovative products for the masses. In that respect Firefox / Hero, is the ideal partner for Swiss Military and we are bound to achieve great milestones together with this new association."

Source: Firefox